17. Shop Around

It wasn’t something that should need to be said but I have seen so many examples recently to the contrary. You have to spend time to shop around for the best prices. It can be the difference between being a winning punter and a losing punter.

You can have the best information in the world but if you don’t execute placing those bets optimally you are massively reducing your chance of success.

It may impact you in terms of stake factoring/restrictions but use Oddschecker if you want to see all the prices. Look at the exchanges. You have to understand that win and each way prices will be different. Do not settle for the first price you see.

Sometimes you will only have a few accounts left and cannot get the prices you want. Just remember that if you take a price which has -ve Expected Value you will lose in the long run. Resist and look for other better options. Never bet for the sake of it.

With the US Masters this week and the Grand National this weekend all those extra places in the each way markets can make a big difference. The extra places are often loss leaders for bookmakers. Take advantage.

It really came to a head reading Darren Rovell’s tweets. He talks about some of the big Vegas action. You see time and time again people taking terrible prices. Someone had $10k on Tiger at 40/1. He was and is 75 on Betfair.

I will take that bet happily and it was no wonder that Chris Moneymaker was all over Oscar De Le Hoya when he said he wanted to back Tiger. Shop around and be smart. Its basic stuff. Give yourself a chance of success.

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