139. All winnings equal

The World Cup is always a great reminder that you get paid exactly the same winnings for backing a winner in the World Cup as you do for backing a winner in a National League match.  People become obsessed by the biggest markets and that’s understandable given the wall to wall coverage that those markets receive.

People have to realise that unless taking advantage of special offers, the bigger the market, the harder it is to beat. Those winnings may come at a cost but the principle remains. By that I am talking about bookmaker accounts and restrictions. The smaller the market the more likely you are to get restricted if winning. It’s a fine balance between keeping accounts and picking lesser sports/markets. There may also be some issues with liquidity.

As a general rule though people need to worry about being able to beat any market before taking on the biggest and hardest to beat. A pound earned in betting is the same irrespective of which market it is. 

Leave a comment